Client: MediaMarkt
Industry: E-commerce
Project: Financial Service Providers Aggregation App (Embedded Insurance)
Technology Partner: Decerto
Overview
MediaMarkt is one of the leading consumer electronics retailers in Poland, providing a wide range of electronics, devices, and technology solutions to both individual consumers and businesses. The company has established itself as a key player in the market, known for delivering high-quality products and services.
Key Challenges
MediaMarkt aimed to create a single application that could quickly and efficiently aggregate available financial offers from banks (current MSH partners). The client sought to improve and optimize two critical areas of their operations:
- Consumer Finance Process Aggregation: Delivering a comprehensive technical solution to aggregate various consumer financing processes. This was intended to enhance the customer experience for those seeking financing options, while also improving operational efficiency.
- Embedded Insurance: Implementing a solution that would consolidate and simplify the management of services and warranties, making it easier for both customers and internal teams to handle service requests after a purchase.
Solution Approach
The scope of the project was extensive, and Decerto was responsible for delivering a complete application project - from concept to a fully functional solution. This included:
- Designing and developing a technical platform to aggregate consumer finance processes.
- Building an integrated, comprehensive solution for managing services and warranties.
- Collaborating closely with our team to ensure the solution aligned with our business objectives and processes.
Decerto's approach was highly collaborative. Their proactive teams worked closely with MediaMarkt’s team from the outset, assisting in the planning, development, and project management phases.
Project management by Decerto was characterized by efficiency and responsiveness. Decerto consistently met milestones on time and quickly resolved any issues or changes that arose during the project. The main communication channels with MediaMarkt included a combination of in-person meetings, virtual meetings, and email or messaging apps. This flexibility in communication ensured both parties remained in constant contact throughout the project.
Execution and Results
The client received a complete, dedicated application that met the initial goals. As a result, MediaMarkt experienced a significant increase in Consumer Finance revenue as a direct outcome of the new system. The seamless integration of financial processes created a better user experience, leading to higher customer satisfaction and more finalized financial transactions. The process for installment purchases was reduced from 20 to 5 minutes!
The application developed by Decerto was recognized across the entire MediaMarkt Group, receiving the Experience Award in the Usage Experience category.
Conclusion
Decerto’s collaboration with MediaMarkt resulted in a transformational impact on our consumer finance and service management processes. The technical solutions delivered not only streamlined operations but also generated measurable business results, particularly in increasing Decerto's Consumer Finance revenue. Their proactive approach, effective project management, and commitment to collaboration made them a valuable partner, and we look forward to potential future collaborations.
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